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Indomitus Industries crest

The Indomitus Crest

The Indomitus Industries crest is an heraldic achievement designed with several key goals. The crest is to convey the idea of individual sovereignty, it is to promote the ideals of property ownership, and it is to symbolize power in the service of wisdom.

To convey the idea of individual sovereignty, the crest begins with the nautical sailing flag for the letter "I." We're fond of the letter "I" because it is a name we call ourselves. There is no "I" in team, and no team in individual. I stands for individual. The nautical alphabet for letter "India" is a yellow square with a solid black circle in the center. We've modified the yellow toward gold, though retaining the yellow tone so the nautical flag reference should be clear. Gold is, of course, a key element of our views on free market money.

Within the black circle we've added a gold dollar sign. The dollar sign is in a fancy script to harken back to its original source. The dollar symbol was originally a column on the reverse of the Spanish dollar coin. This column was draped in a banner or scroll on which the legend "plus ultra" appeared. There were actually two such columns on the back of each coin, to either side of the arms of the Spanish monarchy. The coins were struck of pure silver, often minted in Mexico, and the silver was widely circulated. Owing to circulation wear, very often the only distinguishable feature of the coins would be the columns draped in their S-shaped banners. We've chosen a gold dollar sign, though silver would be as appropriate. Gold symbolizes the intrinsic value of money and is characteristic of many forms of free market money which we favor.

In her classic book, Atlas Shrugged, Ayn Rand wrote:

    Whenever destroyers appear among men, they start by destroying money, for money is men's protection and the base of a moral existence. Destroyers seize gold and leave to its owners a counterfeit pile of paper. This kills all objective standards and delivers men into the arbitrary power of an arbitrary setter of values. Gold was an objective value, an equivalent of wealth produced. Paper is a mortgage on wealth that does not exist, backed by a gun aimed at those who are expected to produce it. Paper is a check drawn by legal looters upon an account which is not theirs: upon the virtue of the victims. Watch for the day when it bounces marked: Account Overdrawn."

If it pleases you to imagine the gold dollar sign in a black circle as reminiscent of black circles of anarcho-capitalism, it pleases us as well. The ideals of anarcho or "without rulers" capitalism are very close to our own property ownership ideals.

Now that you understand the central image, the next thing to examine is the motto, Sum Homo Indomitus, or "I am undominated man." We discuss that motto on our page About the Name.

The shield is supported on the left side of your screen (dexter to the shield bearer) by an owl. The owl symbolizes wisdom. The central statue in the main plaza at Columbia University depicts Athena, the Greek goddess of wisdom, with the motto "Alma Mater" or "our mother" on her pedestal. Hiding in the skirts of her bronze dress is an owl. We were alway fond of that owl. The Davidson clan crest bears the Latin motto "Sapienter si Sincere" or "with wisdom if with sincerity." Davidson is a Scottish clan of the Great Clan Chattan. The owl appears on the right or dexter side of the shield bearer because wisdom is the strong right arm of the individual.

To the right side of the screen (sinister to the shield bearer) the shield is supported by a knight bearing a lance. The knight is mounted on a charger, and both knight and horse bear the Indomitus crest. The knight bears our arms on his shield, and the horse on his chest. The knight and charger are on the sinister side of the shield bearer because force is not the strength of the individual.

Together the two shield bearers represent force in the service of wisdom. Force should be used for defensive purposes, to defend life, liberty, and property. Force may also be used for retaliation against those who aggress against life, liberty, or property. These uses of force are wise. The knight is a symbol of chivalry, courtesy, and standards of conduct. The owl is not only a symbol of wisdom, but also a raptor or predatory bird. The talons of the owl are used in attack to secure food for the bird or her family. The wise owl and the wise knight choose their battles carefully and seek to engage their enemies in conditions which bring about victory. The owl is also notoriously a night bird, hunting by the vaguest of light.

Surmounting the crest is a helm. In this instance, it is clearly an astronaut's helmet. In the visor are reflected the images of the Sun, Earth, and Moon. These images indicate our desire for making humanity a multi-planetary species for fun and profit. They also convey the wider system in which humanity has grown up, with a Moon for tides, a Sun for light, and an entire planet for making fortunes. The helm is crowned, as befits a monarch. This crown presents in silver the motto Sum Homo Indomitus and represents the achievement of sovereignty. The motto appears in the shape of a crown because the motto is the essence of sovereignty, the declaration that the individual is free.

In the words of Étienne de la Boétie:

    From indignities that the beasts themselves would not endure you can free yourselves by simply willing it. Resolve to serve no more, and you are free. Withdraw your support from the Colossus that crushes you, and it will crumble in the dust.

Indomitus crest

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